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Ultimately, it’s the chutney that makes or mars 🙂
@rexarul Hmmm… no room for dispute there, but I was looking beyond the chutney… does it make the person any better? Maybe not, but it perhaps makes them smarter… which is probably what this ad alludes to. [This happens to be a one-page ad for Cisco that’s pointing to its technologies that makes smartphones what they are today, which by association makes the people who use them also smart, I suppose!] You’re smarter b/c you get to quickly identify the better chutney and not rely on your sense of aesthetics as far the chutney jar is concerned!]
Modern-day advertising foments this fallacy that somehow even a simpleton using a simple-smartphone becomes smart! Enough of "smartwashing". Right? Oh well, I would rather a chutney that tastes delicious, than "looks" delicious! Looking delicious is so Victorian and anachronistic, IMHO. LOL 🙂 Fill my stomach, not my retina 🙂 Which reminds me, it's time for a Chicken Briyani lunch 🙂
@rexarul You are, dear Sir, for lack of a better phrase: all over the place. But I shall try to keep up although there is a small danger that I might also end up all over the place even as I try to address your various points.First, it is devious but utterly clever advertising that implies that your purchase of a smartphone will render you smart– nay, that the purchase itself is smart in and of itself! However, the truly smart person knows that it is not the phone that makes her smart, but her ability to use it. So, in that sense, your term for such psychological manipulation “smartwashing” is quite apropos.Second, there is some truth to the advertisers claim to their ad that a smartphone will allow you to get to the better-tasting chutney sooner what with the ability of the social media to inform you (by way of Facebook “likes” and Twitter “retweets” that a certain chutney is lip-smacking) of your best choice. For this, I suppose we ought to be eternally grateful to our smartphone– or at least going ga ga over the chutney– or the phone, take your pick.Third, there is some value to the chutney filling your eye first. Your desire to taste it in our mouth stems from what your eye perceives. And so, on this count, the advertiser will do well to make that chutney earth-stoppingly appealing in the jar. Makes good marketing sense, not to mention aesthetic sense as well.Finally, your clamor for a chicken-biryani is a worthy one, yet I wonder which dot this point ought to be connected to… speaking of which, perhaps there was no dot in the first place at all. Which is all fine and dandy, and serves to make the point that one can be smart even without a smart-phone if one knows when it is time for chicken-biryani!