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New Rules: Excellent NYT Op-Ed by Tom Friedman

I JUST arrived in Shanghai, but I’m thinking about Estonia and wondering about something Presidents Clinton and Obama have been saying.

Wired magazine reported last week that public schools in Estonia are establishing a program for teaching first graders — and kids in all other grades — how to do computer programming. Wired said that the curriculum was created “because of the difficulty Estonian companies face in hiring programmers. Estonia has a burgeoning tech industry thanks in part to the success of Skype, which was developed in Estonia in 2003.”

The news from Estonia prompted The Guardian newspaper of London to publish an online poll asking its readers: “Children aged 7 to 16 are being given the opportunity to learn how to code in schools in Estonia, should U.K. school children be taught programming as part of their school day?” It’s fascinating to read about all this while visiting Shanghai, whose public school system in 2010 beat the rest of the world in math, science and reading in the global PISA exam of 15-year-olds. Will the Chinese respond by teaching programming to preschoolers?

All of this made me think Obama should stop using the phrase — first minted by Bill Clinton in 1992 — that if you just “work hard and play by the rules” you should expect that the American system will deliver you a decent life and a chance for your children to have a better one. That mantra really resonates with me and, I am sure, with many voters. There is just one problem:  It’s out of date.

The truth is, if you want a decent job that will lead to a decent life today you have to work harder, regularly reinvent yourself, obtain at least some form of postsecondary education, make sure that you’re engaged in lifelong learning and play by the rules. That’s not a bumper sticker, but we terribly mislead people by saying otherwise.

Why? Because when Clinton first employed his phrase in 1992, the Internet was just emerging, virtually no one had e-mail and the cold war was just ending. In other words, we were still living in a closed system, a world of walls, which were just starting to come down. It was a world before Nafta and the full merger of globalization and the information technology revolution, a world in which unions and blue-collar manufacturing were still relatively strong, and where America could still write a lot of the rules that people played by.

That world is gone. It is now a more open system. Technology and globalization are wiping out lower-skilled jobs faster, while steadily raising the skill level required for new jobs. More than ever now, lifelong learning is the key to getting into, and staying in, the middle class.

There is a quote attributed to the futurist Alvin Toffler that captures this new reality: In the future “illiteracy will not be defined by those who cannot read and write, but by those who cannot learn and relearn.” Any form of standing still is deadly.

I covered the Republican convention, and I was impressed in watching my Times colleagues at how much their jobs have changed. Here’s what a reporter does in a typical day: report, file for the Web edition, file for The International Herald Tribune, tweet, update for the Web edition, report more, track other people’s tweets, do a Web-video spot and then write the story for the print paper. You want to be a Times reporter today? That’s your day. You have to work harder and smarter and develop new skills faster.

Van Ton-Quinlivan, the vice chancellor for work force and economic development at the California Community Colleges System, explained to me the four basic skill sets out there today. The first are people who are “ready now.” That’s people with exactly the right skills an employer is looking for at the right time. Employers will give the local labor market and schools the first chance at providing those people, but if they are not available they’ll go the “shortest distance to find them,” she said, and today that could be anywhere in the world. Companies who can’t find “ready now” will look for “ready soon,” people who, with limited training and on-the-job experience, can fit right in. If they can’t find those, some will hire “work ready.” These are people with two or four years of postsecondary education who can be trained, but companies have shrinking budgets for that now and want public schools to do it. Last are the growing legions of the “far from ready,” people who dropped out or have only a high school diploma. Their prospects for a decent job are small, even if they are ready to “work hard and play by the rules.”

Which is why if we ever get another stimulus it has to focus, in part, on getting more people more education. The unemployment rate today is 4.1 percent for people with four years of college, 6.6 percent for those with two years, 8.8 percent for high school graduates, and 12.0 percent for dropouts.

That’s why I prefer the new mantra floated by Clinton at the Democratic convention, (which Obama has tried to fund): “We have to prepare more Americans for the new jobs that are being created in a world fueled by new technology. That’s why investments in our people” — in more community colleges, Pell grants and vocational-training classes — “are more important than ever.”

Tom-friedman

 

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Some Role Reversal, Perhaps? (This Batman Looks Positively Evil!)

Media_httpassetsamuni_ytpab

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At McDonald’s, You’ll Know When the Fat Hits the Fryer

Anyone who eats at McDonald’s (MCD) in the U.S. next week—and 25 million people do on any given day—will get a chance to experience the angst that New Yorkers have felt for four years. Calories, those enigmatic numbers that often seem to correlate strongly with taste and health (though in opposite ways), are about to debut on the fast-food chain’s menu boards nationwide.

On the bright side, data suggest McDonald’s customers will eat less. That’s what happened in New York City after April 2008, when every morsel a chain restaurant sold had to suddenly have its calories posted for all to see. Stanford researchers found that, at Starbucks (SBUX) at least, the move resulted in customers eating 6 percent fewer calories per transaction. (The finding only applied to food. When it came to gulping back a venti white chocolate mocha with whipped cream, consumers didn’t care about the 620 calories that came with their caffeine fix.)

Calories can inspire a range of emotions that may or may not reflect on fears about weight. I happened to be in line at Qdoba (JACK) on the day the “fresh Mex” chain first posted its calories in Manhattan. The impact was dramatic. How, we wanted to know, could a simple burrito vary by several hundred calories, to the point where two burritos could exceed many adults’ average daily needs? The answer, of course, was in the guacamole and the sour cream and the cheddar cheese, along with a little cilantro-lime rice, black beans, and shredded beef. My friend decided to skip the guacamole and added some zero-calorie lettuce to bulk it up. I said no to sour cream, which I’d never liked that much in the first place. Neither of us, for some reason, ever ate at Qdoba again.

A lot of Americans are already used to digesting calorie counts with their fast food, thanks to laws in states such as California and Vermont, as well as the policies of heart-hugging chains like Panera Bread (PNRA). But it could take years to figure out what this knowledge does to your mind. Subway, for some of my friends, will never be a splurge—no matter how much melted cheese they put on a meatball sandwich. They’ve seen too much of Jared Fogle, the man who dropped several pants sizes by eating there twice a day, and posters hawking a half-dozen sandwiches with no more than 6 grams of fat. For others, fried chicken never tasted the same once they knew their lunch put them in the four-digit calorie range.

Even this morning, as I looked over the baked goods tray at Starbucks, I found myself debating a cake slice for 390 calories vs. a muffin at 360. I went with the slice. I’m not trying to lose weight or gain weight, but somewhere in the back of my mind was the suggestion that 30 extra calories means something tastes better. (Do I recall how many calories came with the chai latte? No, Stanford researchers, I do not.)

Will McDonald’s customers gravitate to “Favorites Under 400” once they feel the full frontal assault of the calorie count for a Big Mac and large fries? Maybe. But anyone operating under the illusion that a mayo-drenched hamburger was health food hasn’t been conscious during the fast-food debates. My bet is that people will continue to get their favorites. The only difference will be their mood at the end of the meal.

Mcdonalds

 

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May Your Limbs Be Strong to Bear this Fruit

Sorrow is a fruit. God does not make it grow on limbs too weak to bear it.”

–Victor Hugo

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On This Day: September 13

Updated September 12, 2012, 2:28 pm

NYT Front Page

On Sept. 13, 1993, at the White House, Israeli Prime Minister Yitzhak Rabin and PLO chairman Yasser Arafat shook hands after signing an accord granting limited Palestinian autonomy.

Go to article »

On Sept. 13, 1860, John J. Pershing, American commander of the American Expeditionary Force in World War I, was born. Following his death on July 15, 1948, his obituary appeared in The Times.

Go to obituary » | Other birthdays »

On This Date

By The Associated Press

1788 The Congress of the Confederation authorized the first national election and declared New York City the temporary national capital.
1943 Chiang Kai-shek became president of China.
1948 Republican Margaret Chase Smith of Maine was elected to the U.S. Senate, becoming the first woman to serve in both houses of Congress.
1949 The Ladies Professional Golf Association of America was formed in New York City.
1971 A four-day inmates’ rebellion at the Attica Correctional Facility in upstate New York ended as police and guards stormed the prison; the ordeal and final assault claimed 43 lives.
1990 “Law & Order” premiered on NBC.
1996 Rapper Tupac Shakur, 25, died at a Las Vegas hospital six days after he was wounded in a drive-by shooting.
1998 NBC’s “Frasier” won a record fifth consecutive Emmy as TV’s best comedy series.
1999 A bomb blamed by authorities on Chechen rebels devastated an eight-story apartment building in Moscow, killing at least 124 people.
2000 Chase Manhattan agreed to buy J.P. Morgan for more than $35 billion, creating the third largest financial company in the U.S.
2001 Secretary of State Colin Powell named Osama bin Laden as the prime suspect in the terror attacks on the United States; limited commercial flights resumed for the first time in two days.
2010 Rafael Nadal of Spain won his first U.S. Open title to complete a career Grand Slam, beating Novak Djokovic 6-4, 5-7, 6-4, 6-2.

Current Birthdays

By The Associated Press

Jean Smart, Actress (“Designing Women”)

Actress Jean Smart (“Designing Women”) turns 61 years old today.

AP Photo/Dan Steinberg

Joe Don Rooney, Country musician (Rascal Flatts)

Country musician Joe Don Rooney (Rascal Flatts) turns 37 years old today.

AP Photo/Matt Sayles

1931 Barbara Bain, Actress (“Mission: Impossible”), turns 81
1939 Larry Speakes, Former White House spokesman, turns 73
1944 Jacqueline Bisset, Actress, turns 68
1944 Peter Cetera, Rock singer (Chicago), turns 68
1952 Don Was, Record producer, turns 60
1961 Dave Mustaine, Rock singer, musician (Megadeth), turns 51
1964 Tavis Smiley, Radio, TV personality, turns 48
1965 Zak Starkey, Rock musician, son of Ringo Starr, turns 47
1967 Michael Johnson, Runner, turns 45
1967 Steve Perkins, Rock musician (Porno For Pyros; Jane’s Addiction), turns 45
1968 Bernie Williams, Baseball player, turns 44
1970 Louise Lombard, Actress (“CSI”), turns 42
1971 Goran Ivanisevic, Tennis player, turns 41
1977 Fiona Apple, Rock singer, turns 35
1989 Thomas Mueller, Soccer player, turns 23

 

 

Historic Birthdays

John J. Pershing 9/13/1860 – 7/15/1948 American commander of the American Expeditionary Force in World War I.Go to obituary »
52 Grigory Potemkin 9/13/1739 – 10/5/1791
Russian army officer and statesman
43 Daniel Macmillan 9/13/1813 – 6/27/1857
Scottish bookseller; co-founded Macmillan Publishing Co.
76 Clara Schumann 9/13/1819 – 5/20/1896
German pianist and composer
66 Anthony Drexel 9/13/1826 – 6/30/1893
American banker and philanthropist
51 Walter Reed 9/13/1851 – 11/22/1902
American pathologist and bacteriologist
88 Milton Hershey 9/13/1857 – 10/13/1945
American chocolate manufacturer
82 Maud Ballington Booth 9/13/1865 – 8/26/1948
English-born American cofounder of Volunteers of America
76 Arnold Schoenberg 9/13/1874 – 7/13/1951
Austrian-born American composer
64 Sherwood Anderson 9/13/1876 – 3/8/1941
American author
92 Claudette Colbert 9/13/1903 – 7/30/1996
American stage and film actress
84 Bill Monroe 9/13/1911 – 9/9/1996
American singer, songwriter and mandolin player
74 Roald Dahl 9/13/1916 – 11/23/1990
English author