Long before any of us had heard the words YouTube, there was Bob Ross, the soft-spoken, big-Afroed man who tried to teach a generation of Americans how to paint — or, as he might put it, “make love to the canvas.”
Ross didn’t exactly have a huge platform. He aired on local PBS affiliates for 11 years starting in 1983. But thanks to his unusual appearance, soothingly square manner and wet-on-wet technique of painting that turned a blank page into a landscape painting in less than 30 minutes, he was not only entrancing but something of a phenomenon.
You’d watch Ross quietly at home, half-admiringly and half-ironically, thinking you were one of the few. Meanwhile, millions of people around the country were doing the same. Long before there was viral video, Ross was going viral.
On Monday, Google decided to give the personality a fitting 21st century honor. On what would have been Ross’ 70th birthday (he died in 1996 at the age of 53), the company dedicated its so-called Google Doodle to Ross. The Google home page showed Ross in front of an easel in a painterly pose that he himself would have appreciated. The link went to an assortment of Ross-a-nalia.
It’s not the first time Ross has received a digital homage. PBS, which has been archiving Ross broadcasts on its digital channel Create, had given him a remix earlier this year. (You can watch it above.)
Turns out Ross has the power to go viral in this new age too: the video generated more than 3 million views, as many of us relished the chance to relive his talk of happy little trees and clouds.
We only wonder what he would have done with Hurricane Sandy.